Marketing your Home
At Putterills, we understand that selling your home is more than just listing it on the market. Give Your Property a Spotlight: Why Every Putterills Listing Includes a Professional Video
In a fast-moving property market, it’s no longer enough to rely on static photos and property portal listings. That’s why Putterills goes the extra mile by producing a professional video for every single property we bring to market—no exceptions. While other agents may only use video selectively, we believe your home deserves maximum exposure on every platform where buyers are actively looking.
Why Professional Video is a Game-Changer
Captures True Atmosphere & Layout
A well-produced video tour lets buyers virtually ‘walk through’ your home, gaining a genuine sense of space, flow, and ambience. It creates an emotional connection that still photos alone can’t match.
Expands Reach Beyond Property Portals
Most agents focus on sites like Rightmove or Zoopla—but we go further, sharing your video on social media, YouTube, and our extensive email campaigns. This multi-platform strategy reaches a broader audience, including buyers who might not frequently browse the portals.
Boosts Social Media Engagement
Video is one of the most shared forms of content on social media. By posting your property video on platforms like Facebook and Instagram, we harness organic reach and user shares, potentially attracting out-of-area buyers or people relocating to Hertfordshire.
Enhances Your Property’s Credibility
Professional video signals a high-quality, well-maintained home. Buyers often perceive properties with high-end marketing as more appealing and trustworthy, leading to stronger early interest—and, ultimately, better offers.
Helps You Stand Out in a Crowded Market
When buyers scroll through hundreds of listings, a dynamic video stands out more than static images. This not only increases click-through rates but can significantly shorten the time spent on the market.
While many competitors claim to offer video but only apply it selectively, Putterills’ commitment is clear: every property benefits from professional videography as standard practice.
Lifestyle Photography Combined with Video
You may have heard the term "lifestyle photography," but what is it and why do you need it to promote your home?
Property lifestyle photography is when a professional photographer captures more than just bricks and mortar. Instead, they show the lifestyle a buyer can expect to experience if they were to buy the house. This helps prospective buyers build an emotional connection to the home and imagine themselves living there.
Lifestyle photography is the kind you see in a quality home magazine: a crackling fire, champagne and glasses on a balcony, a bubble bath lit with candles. At Putterills, we specialise in unique homes, and many of these homes will be individual. Showing your house using the same kind of photographs that just show a room from the doorway perspective will be a disservice to unique homes.
Our clients feel pride and delight when we show them how our marketing has understood and appreciated the lifestyle their homes offer. By doing so, we elevate not only the house we are marketing but also our relationship with our clients and their homes. Remember, you are not selling your home; you are marketing the buyer's new home.
While some photographers provide aerial images, our professional photographer will capture a series of drone images to make your marketing unique. These will also be combined with video footage to ensure that people scrolling through social media are drawn to the cinematic video of your property.
The valuer of your home will often attend these appointments to ensure that we obtain the best images and scenes for your video, as this can be invaluable in ensuring that we have the best marketing images.
The Putterills Difference
From modern drone footage showcasing your home’s exterior and surrounding area, to engaging indoor tours filmed by experienced videographers, we ensure every angle is optimally captured. Our multi-channel marketing approach—covering property portals, social media, YouTube, and direct buyer outreach—means your property gains the attention it deserves, faster and more effectively than listings relying on photos alone. Also the most important thing is that you will be looked after by the fantastic team at Putterills, who you can trust to achieve your sale and make your dream of moving a reality.
