Strategic Marketing to Help You Move
For over two decades, Putterills has guided property sellers through the complexities of the UK housing market, focusing on streamlined marketing strategies that consistently secure sales.
Strategic Marketing to Help You Move: How Putterills Accelerates Your Property Sale
Many times, we’ve seen that an estate agent's marketing strategy consists of merely taking photographs and uploading them to property portals, then sitting back and hoping a buyer will express interest. This method relies heavily on a potential buyer noticing and contacting the agent. Often, buyers get distracted and then scroll past to another property, leading to missed opportunities.
This issue is compounded when a property is marketed at a "Let's Just Try It Price." Such properties often fail to resonate with buyers, causing them to sit and wait to see if the price will be reduced in a few weeks, leading to a wasted launch period when interest should be at its peak.
According to a recent Rightmove survey covering the past 10 years, lowering the asking price of your property after advertising it on Rightmove decreases your chances of selling to just 56%. Furthermore, those who do reduce their price take two and a half times longer to sell compared to properties that were initially marketed at a more accurate price.
Putterills’ Seven-Stage Marketing Plan
At Putterills, our Seven-Stage Marketing Plan ensures you don’t miss key marketing opportunities and helps you sell your home for the maximum amount the best buyer in the market is willing to pay. Many agents offer tips on presenting your home for marketing.
However, few act as your accountability partners in genuinely aiming to secure your sale. They may suggest a flattering sale price to attract your instruction but seek to bind you to a long contract with the intention of adjusting this later.
At Putterills, we strive to be honest and transparent throughout the process. We are confident in our service and do not believe in tying vendors to lengthy contracts. Our rolling 21-day notice period means that if, for any reason, you are not satisfied with our service, you are free to explore other options.
Pricing Your Property Correctly
Putterills has a unique strategy for testing and qualifying your property’s launch price before releasing it to the open market. With our industry-leading AI software, we can test the price to ensure it will generate interest ahead of your property’s official launch.
I want to be open and honest: this process means that your property will only be available to our registered and qualified buyers who are looking for a property in your area that matches your property's description for seven days, after which we will aim to launch it on the property portals.
This enables us to collect genuine feedback from buyers who are ready to move and actively seeking a new home. It also allows us to focus all these buyers on viewing your home on a launch day, maximising activity and minimising disruption to you while obtaining vital feedback about your sale.
This approach has demonstrated that we can ensure your property is marketed at the correct price and generates sufficient viewings and offers to facilitate your sale in a shorter time frame.
Effective Viewing Scheduling
We understand that preparing your property for viewing takes time and effort. That's why we schedule viewings to minimise inconvenience and create demand. By having multiple back-to-back viewings, we generate competition among buyers, which enhances the perceived value of your property.
Comprehensive Marketing
Our comprehensive online marketing strategies ensure your property reaches the widest possible audience through:
- Targeted Adverting of your Home: Reaching the right buyers through precise digital advertising, email updates to active buyers, and our own high-quality magazine publications, as well as our London Mayfair office.
- Social Media Campaigns: We create captivating cinematic video presentations for engaging social media posts to enhance visibility and generate interest in your home.
- Active Buyers: With Putterills' strong brand presence, we communicate regularly with thousands of active buyers who are actively looking to move locally.
With Putterills, your property isn’t just listed—it’s strategically positioned to be found by the right buyers at the right time.
If you have any questions or need further details on how our marketing strategies can benefit your property, please don’t hesitate to contact us. We’re here to ensure you achieve the best possible outcome.
