Strategic Marketing to Help You Move
A strategic build-up to launching your property on the open market offers numerous advantages and can significantly impact the price you receive for your home. Speed to market does not equate to a speedy sale and ra
Why Strategic Marketing Matters
Many times, we’ve seen an estate agent's marketing approach involve simply taking pictures as soon as possible, then uploading them to major property portals and waiting for a buyer. This method relies heavily on a potential buyer noticing and contacting the agent. Often, buyers get distracted or forget to call, leading to missed opportunities.
This issue is compounded when a property is marketed at a "Let's Just Try It Price." Such properties often fail to resonate with buyers, leading to a wasted launch period when interest should be at its peak.
According to a recent Rightmove survey covering the last 10 years, reducing the marketing price of your property after advertising it on Rightmove statistically only gives you a 56% chance of selling. Additionally, those who do reduce their price take two and a half times as long to sell compared to properties initially marketed at a more accurate price..
Putterills’ Seven-Stage Marketing Plan
At Putterills, our Seven-Stage Marketing Plan ensures you don’t miss key marketing opportunities and helps you sell your home for the maximum amount the best buyer in the market is willing to pay.
Many agents provide tips on presenting your home for marketing. However, few become your accountability partners in truly trying to secure your sale. They may tell you what you want to hear to gain your instruction.
At Putterills, we strive to be honest and truthful throughout the process. We may recommend changes that could significantly increase your chances of achieving the desired price and sale. Simple enhancements, such as jet-washing the patio or tidying up the garden, can significantly affect buyers’ perceptions and interest.
Pricing Your Property Correctly
Putterills has a unique strategy for testing and qualifying your property’s launch price before releasing it to the open market. Using our industry-leading AI software, we can test the price to ensure it will generate interest before officially launching your property.
We want to be upfront and honest: this process can cause a delay of 7-10 days before we look to launch your property on the property portals and may mean that we schedule all your viewings for 10-14 days after you have instructed us to commence marketing.
However, this approach has shown that we can ensure that you market your property at the correct price and generate enough competition and viewings to effect your sale in a shorter period of time.
Effective Viewing Scheduling
We understand that preparing your property for viewing takes time and effort. That's why we schedule viewings to minimize inconvenience and create demand. By having multiple back-to-back viewings, we generate competition among buyers, which enhances the perceived value of your property.
Comprehensive Marketing
Our comprehensive online marketing strategies ensure your property reaches the widest possible audience through:
- Targeted Adverting of your Home: Reaching the right buyers through precise digital advertising, email updates to active buyers, and our own high-quality magazine publications, as well as our London Mayfair office.
- Social Media Campaigns: We create captivating cinematic video presentations for engaging social media posts to enhance visibility and generate interest in your home.
- Active Buyers: With Putterills' strong brand presence, we communicate regularly with thousands of active buyers who are actively looking to move locally.
With Putterills, your property isn’t just listed—it’s strategically positioned to be found by the right buyers at the right time.
If you have any questions or need further details on how our marketing strategies can benefit your property, please don’t hesitate to contact us. We’re here to ensure you achieve the best possible outcome.
