Strategic Marketing to Help You Move
For over two decades, Putterills has guided property sellers through the complexities of the UK housing market, focusing on streamlined marketing strategies that consistently secure sales.
Strategic Marketing to Help You Move: How Putterills Accelerates Your Property Sale
At Putterills, we know that every home has its own story, and every seller has unique ambitions. Our role isn’t simply to list your property—we’re here to create the best possible conditions for a premium result, using a proven, structured approach that sets us apart from the average estate agent.
Your Home Deserves a Thoughtful Approach
Too many estate agents take a generic approach—photos, a portal listing, and hope. In contrast, we take the time to understand what makes your home special. We also recognise the importance of the work you’ve put in: whether it’s a thoughtfully reconfigured kitchen, a new home office, or enhanced family spaces, we’ll make sure buyers see the value in every detail.
Setting the Right Strategy, Not Just a Price
Across the market, there’s a wide range of pricing strategies—some grounded in evidence, others in optimism. Rather than simply “trying” a figure, we recommend our pre-launch strategy. This gives us time to gauge genuine buyer interest and feedback before committing to a final open-market price, protecting you from launching at the wrong level and risking a stale listing.
Comparable Sales—Evidence, Not Guesswork
Our valuation is always based on evidence and local results. For example, if a neighbouring property has been extended and sold for a premium, we’ll break down what that means for your home. We look at size, improvements, and recent market activity, so you know exactly where your home sits—and how to justify your price to buyers.
The Putterills Premium Price Strategy
1. Exclusive Property Launch Events
Before your home goes live online, we host a private pre-market launch for qualified buyers from our extensive database. This isn’t just a viewing—it’s an event designed to create excitement, gather feedback, and often secure strong early interest before wider marketing even begins.
2. Formal Market Launch
Once we’ve established the right marketing price, we organise a structured launch event. Back-to-back appointments create visible demand and competition. This approach is intentional and proven: buyers know there’s real interest and are motivated to put forward their best offers, not just test the water.
3. Creating Competition, Driving Offers
Our method generates genuine buyer competition. Even just two or three motivated bidders can drive the final sale price up by tens of thousands of pounds. We’re unapologetically firm about this process because it consistently delivers outstanding results for our clients.
4. Proactive 4-Week Marketing Review
Transparency is built into everything we do. From day one, we schedule a four-week review to assess feedback, discuss progress, and fine-tune the strategy if needed—keeping your sale on track and maximising momentum.
5. Securing Your Sale: Condition of Sale Agreement
Once an offer is accepted, we ask all parties to sign a Condition of Sale Agreement. This moral contract sets out clear timelines and commitments—encouraging everyone to act swiftly and responsibly. It’s a practical tool that has helped us achieve one of the lowest fall-through rates in the industry.
Why Choose Putterills?
With Putterills, you’re not just getting an agent—you’re getting a proactive partner. Our strategy is about maximising your price, reducing your risks, and guiding you every step of the way with open, honest advice. If you’re looking for a transparent, evidence-led approach that consistently delivers the strongest results, we’d be delighted to help.
Ready to start your move?
Contact your local Putterills team today and let’s create a plan tailored for your success.
With Putterills, your property isn’t just listed—it’s strategically positioned to be found by the right buyers at the right time.
If you have any questions or need further details on how our marketing strategies can benefit your property, please don’t hesitate to contact us. We’re here to ensure you achieve the best possible outcome.
