What Does a Great Estate Agent Actually Do Differently?
On the surface, most estate agents seem to do the same things. But the difference between a ‘good’ agent and a ‘great’ one can impact everything from your stress levels to your final selling price.
1. It Starts With Your ‘Why’
Before we discuss marketing or valuations, we take the time to understand your circumstances. Are you relocating for a new job? Is your family growing, or are you downsizing?
Your personal goals define the strategy. For some, speed is the priority. For others, maximising the price is paramount. By understanding what matters most to you, we ensure the entire journey is built around your needs.
2. We Don't Just List Your Home; We Launch It
Any agent can put a property on Rightmove. A great agent understands that the first two weeks of marketing are the most critical and creates a proactive launch strategy to maximise momentum from day one.
Our goal is to create an unforgettable first impression that captures attention instantly. We go beyond standard photos and invest in standout marketing that makes buyers fall in love with your home before they even step inside.
This includes:
Cinematic Video Tours: Allowing buyers to get a true sense of the space and flow online.
Drone Footage: Showcasing the full context of your property, from gardens to the surrounding location.
Targeted Social Media Campaigns: Ensuring your home is seen by the right audience, not just the biggest one.
This isn’t just about looking good; it's a proven strategy to generate more interest, more competition, and ultimately, a better price.
3. We Prepare for Success Upfront
Delays during the legal process are one of the biggest frustrations in any property sale. We tackle this head-on to get your property sale ready.
You should never have to chase your agent for an update. We understand that our clients have busy careers and families, which is why we tailor our communication to you. Whether you prefer updates via WhatsApp, a quick call, or a detailed email, we keep you informed proactively. No chasing, no uncertainty—just clear, consistent communication.
Why This Difference Matters
A ‘good’ agent will get your property listed. A ‘great’ agent provides a structured, proactive, and controlled experience that feels effortless.
This proactive approach has a direct financial impact. Professional marketing, upfront legal preparation, and clear communication build buyer confidence from day one, which directly influences how quickly your home sells and the offers it achieves.
A Quick Example:
Recently, we took on a home that had been sitting on the market with another agent. Their advice was to simply “put it online and see what happens.” We implemented our strategic approach: creating a tailored marketing plan with a professional video and ensuring all paperwork was ready. Within weeks, the home sold for a price that exceeded the seller's expectations.
That is the Putterills difference. It’s not just about getting your home sold; it’s about making the entire journey feel seamless, professional, and successful
