What the BBC's Panorama Didn't Show You, And Why It Matters
How Putterills Does Things Differently
If you tuned in to last night’s Panorama on BBC One, you might have seen why some people are asking the question: “Can you really trust estate agents?”
The programme revealed a troubling practice known as “conditional selling,” where some agents encouraged sellers to accept lower offers simply because the buyer agreed to use the agent’s own mortgage broker or solicitor. In some cases, this cost sellers thousands of pounds.
It’s no surprise trust in estate agents has taken a hit.
But here’s the important part the BBC didn’t show: not all agents operate like this.
At Putterills, we take a completely different approach. We believe in putting our clients first, with honesty, transparency, and a sales strategy designed to maximise your property’s value.
Here’s how we work to get you the best outcome:
Fair and Transparent Offers: We present all offers based on their genuine strength, not on whether the buyer chooses our recommended services. You’ll always know exactly where you stand.
No Pressure or Hidden Agendas: When we suggest mortgage brokers or solicitors, it’s because they genuinely offer great service and can help the sale progress smoothly — never because we receive a referral fee.
Our Proven Five-Step Sales Process: From setting a competitive, data-driven marketing price, through an exclusive pre-launch to create genuine buyer interest, to inviting best and final offers, we focus on creating competitive tension to maximise the sale price. We review and adjust marketing proactively, and finally, secure a clear, agreed understanding of the sale process to reduce fall-through risk.
Client-Focused Service: We’re here to guide you at every step, giving clear advice, timely communication, and expert local knowledge to ensure your sale runs smoothly and successfully.
The practices Panorama exposed are unfortunately common in parts of the industry — especially among large corporate or online agents where add-ons and commissions can influence behaviour.
That’s why at Putterills, we’ve spent years building a business centred on integrity and results, delivering a sales process that works for you, not against you.
If you’d like to know more about how we can help sell your property for the best possible price — with no hidden agendas — get in touch today. And if you missed the Panorama episode, it’s worth watching, but remember: there’s a better way to sell your home.
