Beyond Rightmove: Does Your Agent's Strategy Extend Past Just Property Portals?
Are you finding it challenging to sell your property? If so, you are not alone. Many homeowners face a similar predicament where their hopes for a swift and profitable sale begin to diminish. The key to overcoming this obstacle is to identify the root cause and take decisive action. Do you need to reduce the price or take a fresh approach.
Identifying the Issue
Has your home may have been on the market for a while,
and buyer interest may have cooled off. Two primary factors may be at play,
Price Concerns:
If you have been receiving a lot of viewings but no offers,
If you have received feedback indicating that your price is too high, it may be time to reconsider your asking price.
Your property may have been priced above the local market's ceiling, which indicates that you may need to make a price adjustment.
Agent Performance:
Alternatively, if your property is well-presented but not attracting enough interest or viewings or if you're
dissatisfied with the agent's marketing efforts and responsiveness, it might be time to look for a new agent.
Price Drop or Agent Swap?
Deciding between adjusting your price or switching your agent can be challenging.
Here are some scenarios to consider:
Should You Switch Estate Agents?
Consider changing if you believe that your property's value isn't being maximised or
if you're not satisfied with the current pace and approach to selling your home.
Remember, different agents offer different levels of service and expertise, especially in marketing your property effectively.
How to Make the Switch
Changing your estate agent can often be as straightforward as making a phone call
The initial period following a property listing is critical for generating interest.
If your agent hasn't effectively capitalised on this window, it might be time to consider a more proactive partner.
Importantly, before making any changes, reviewing your initial contract with your agent is crucial.
This ensures that switching agents won’t inadvertently lead to being charged dual fees, as some contracts may
include clauses related to this scenario. Being well-informed about your contractual obligations can save you from unexpected expenses and complications in your selling journey.
Marketing and Pricing - The Key Drivers
Your property's interest is driven by its price, marketing, location, and presentation.
While the location is fixed, you can control the other aspects.
A realistic price and a robust marketing strategy are vital for attracting potential buyers.
Conclusion
At Putterills of Hertfordshire, we understand the intricacies of the property market and
the frustrations of a stagnant sale. Our team is dedicated to providing bespoke strategies
tailored to your unique situation. We encourage you to explore your options and consider
if a change in strategy or a new partnership with us could reignite interest in your property.