The Critical Role of Sales Progression

The Critical Role of Sales Progression

Sales Progression is the final and pivotal step in our property selling process, where Putterills truly distinguishes itself


A Sales Progressor is more than just a facilitator; they are the linchpin in moving a property sale from offer to completion. Their role is critical, especially given that nearly one-third of property purchases can fall through.


The Expertise of Our Sales Progressors


Our Sales Progressors exemplify dedication and skill in this complex role. They diligently manage the intricate process, liaising with all parties involved. This attention to detail is crucial in a system where offers in England and Wales are not legally binding until contract exchange—a period where many sales falter due to delays or cold feet.

Key Benefits of Our Sales Progressors:


  • Mitigating Risk: By efficiently shortening the time between offer and exchange, our Sales Progressors significantly reduce the risk of deals falling through.

  • Proactive Management: They serve not only as a point of contact but as a proactive force, driving the sale forward and addressing any issues promptly. This reduces stress for you.

  • Dedicated Professionals: Unlike many agencies where negotiators double as progressors, Putterills has dedicated professionals for this role. This specialisation is a testament to our commitment to providing the best service and avoiding the pitfalls of juggling multiple tasks.




What Makes a Good Sales Progressor?


A good Sales Progressor can be worth their weight in gold, but many people outside the property sphere are unaware of their importance. Here’s why having a Sales Progressor is vital:

  • Communication: They act as a central point of contact for all parties involved in the sale, ensuring good lines of communication and bringing relevant information together. This is crucial as transparent and consistent communication is the lifeblood of successful sales progression.

  • Navigation: Engaged sales progression ensures that any bumps in the road—such as cold feet, financing issues, or unexpected survey results—are addressed promptly and effectively. The Sales Progressor essentially navigates the parties through any twists and turns.

  • Momentum: Property transactions require a series of coordinated steps. Persistent sales progression keeps the momentum going, ensuring deadlines are met and paperwork is processed efficiently.

  • Problem Solving involves identifying potential issues and finding creative solutions. A good Sales Progressor will be able to tackle problems head-on.

  • Building Trust: Property sales can be emotionally charged. Buyers and sellers need to have confidence in their estate agent’s ability to navigate the process smoothly. Trust is cultivated through professional, empathetic, and persistent engagement.


Now, meet Abi, one of our dedicated sales progressors.



At Putterills, we believe in providing our clients with experts in each particular discipline, rather than having staff juggle multiple tasks at once.

With ten years of experience in sales progression, Abi embodies the spirit of engaged and persistent sales progression. She ensures that everything stays on course, even when unexpected challenges arise.

Like the rest of our team, Abi prides herself on keeping all parties informed, reducing anxiety and uncertainty for buyers and sellers alike.

Engaged and persistent sales progression is more than just a buzzword. It's our commitment to you. We understand the challenges that can arise during a property sale, and we're here to ensure that your journey is successful and stress-free.

Don’t just take our word for it. The experiences of our clients speak for themselves. Here are some testimonials


Success Stories:


Our clients' numerous accolades and tokens of appreciation are a testament to the exceptional service our Sales Progressors provide. Here’s what some of them have to say:

  • “A special mention should go to Abi, who progressed the sale; she was relentlessly efficient and I think us and our buyers were highly impressed.”

  • “Once offers were accepted, Abi worked tirelessly to help us complete what was a pretty eventful sale professionally and within our targeted time-frame. Impressive!!!”

  • "Abi and the team were always available and responsive. We wouldn't hesitate to use them again if we ever decide to leave our amazing home in the future"

Moving Forward Together


Moving house is often considered stressful, but with Putterills by your side, it becomes an exciting experience. With a well-structured plan in place and by working with our skilled and communicative team, each step of the process becomes more organised and less chaotic. This means you can relax and feel safe in the knowledge that there is a clear process to follow and that your selected estate agent is doing all the hard work for you.



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